Project: Branding Identity and Website Revamp
Duration: 2013-2015
Description: Agape Schools, a private charter school in the Central Valley of California, partnered with me to enhance their branding and revamp their website. The goal was to showcase the school's disciplines and career pathways, including multimedia design, entrepreneurship, retail management, and professional sales.
To achieve this, I developed a cohesive branding strategy that captured Agape's educational philosophy while effectively communicating the diverse offerings. One key aspect was reorganizing the website with a thoughtful color coding strategy. Each discipline or pathway was assigned a specific color for visual consistency and intuitive navigation.
Graphics played an important role in enhancing communication on the website. They depicted the benefits of attending Agape Schools – from hands-on learning experiences in multimedia design to successful student entrepreneurs. These visuals showcased Agape's commitment to growth and excellence.
The marketing facelift not only boosted morale and school spirit among current students but also effectively communicated these exciting educational benefits to prospective students and parents. The revamped website became an engaging platform that highlighted academic excellence across various disciplines.
