Project Name: EPP Brand Re-Design
Duration: 2018
Project Description: When I embarked on this project with EPP, my goal was to enhance the brand by incorporating the iconic Enneagram symbol into the design. This symbol holds great significance as it aligns perfectly with the organization's mission, vision, and values. To achieve this, I decided to subtly integrate the hexad into the main font, ensuring that it complements and enhances the impactful brand mark created by the letters.
In addition to this, I re-aligned the supportive text symmetrically and introduced their signature orange brand color into the main body of the logo. This not only adds visual appeal but also reinforces their unique identity. Furthermore, I refined the tag line font to improve readability, and shifted to color emphasis to "all over the world" to reflect the shift of focus in the organization from a local entity, to a global organization. The result is an overall cleaner and more cohesive look for their brand.
By implementing these changes, we have successfully evolved EPP's visual identity while maintaining its core essence.
Project: EPP In-Custody Self-Awarness Training Workbook.
Duration: 2018-2020
Description: After successfully evolving the brand, the next exciting project was to elevate and enhance EPP's existing student workbook, which is utilized by EPP's in-custody students. I transformed the once black-and-white version into a vibrant, full-color workbook that is now fully illustrated. The use of color was strategically organized throughout the workbook to correspond with its distinctive eight-module self-awareness training course.
The two comprehensive, 200+-page documents—a workbook and a companion guidebook—were extensive projects that came to fruition with the support of many editors, writers, and contributors, as well as input on the design concepts. A simple, easy-to-read font was chosen for the main body of content so that a variety of learners and reading capacities could be accommodated. In the left columns, which supported instructional content for guides, we chose a clean sans-serif font for a professional, polished look.
To further enrich the learning experience, I incorporated custom educational infographics, charts, diagrams, and supportive graphics. We selected simple stick figures to convey concepts in a way that minimizes visual biases, thus promoting inclusivity and removing barriers to learning. These elements were thoughtfully designed to reinforce important concepts and engage students more effectively.
In addition to creating visually appealing content, I assisted our organization in negotiating with a local printer to ensure printing costs were kept as low as possible. This allowed us to achieve an exceptional final product that truly stands out in my portfolio.
The above flipbook serves as a sample that includes content up to the first chapter.
Project: The Giving Circle Fundraising Campaign Brochure Kit
Duration: 2019
Description: In addition to enhancing the EPP Workbook, I channeled my creative energies into supporting EPP's fundraising initiatives. Collaborating closely with the fundraising team, I had the opportunity to create a compelling Donation package that served both as a token of appreciation for existing donors and as a promotional tool to attract new donors.
For this project, I designed a vibrant custom square 3-fold brochure that effectively showcased EPP's mission, vision, values, and even highlighted the organization's founder. The brochure was carefully crafted to capture attention and communicate the essence of EPP in an engaging manner.
To further enhance the donor experience and provide them with an interactive element, I included branded merchandise within the kit. This consisted of a branded polo shirt, wrist bracelet, business card - all thoughtfully designed to align with EPP's visual identity - as well as a note card for donors to select their chosen donation opportunity. This personalized touch allows donors to feel more connected and involved in supporting causes they are passionate about.
The result is an enticing Donation package that not only expresses gratitude towards existing supporters but also serves as an effective promotional tool for attracting new donors. It was truly rewarding to contribute my creativity towards such impactful fundraising efforts."
Project: EPP Booth Exhibit Collateral and Event Stage
Duration: 2019
Description: With our donation collateral in place to enhance our fundraising initiatives, it was time to establish a captivating look and feel for how EPP would showcase its mission in the public domain. I took on the task of creating a compelling stage presence for the numerous speaking engagements that EPP's founder and team regularly participated in.
Drawing inspiration from EPP's branding elements and colors, I designed a warm and inviting stage set that would leave a lasting impression. To create a cohesive visual experience, I incorporated signature orange-colored chairs that exuded vibrancy and energy. Additionally, an ornate grey floor rug was strategically placed to serve as both a landing area and central location for the speakers.
To add depth and dimension to the stage set, I framed it with plants on either side while utilizing branded pop-up banners as pillars. These banners not only reinforced EPP's visual identity but also acted as structural elements that held the 3D space together.
As an impactful backdrop, I created a wall-sized banner featuring EPP's founder alongside her in-custody female students. This powerful image showcased our organization's dedication to reaching more women within the criminal justice system.
The end result was an unforgettable 3D space that left event participants with a profound imprint of our brand and mission in their hearts and minds. It was truly rewarding to create such an engaging environment that effectively communicated EPP's purpose."
Project: EPP Educational and Marketing Collateral and Website
Duration: 2018-2023
Description: Throughout my 5-year tenure with this organization, I have had the privilege of translating their brand into an extensive portfolio of educational and marketing collateral. Within this collection, I have gathered a range of materials that showcase the breadth and depth of my work.
Among these pieces are professionally designed brochures that effectively communicate key information about the organization's offerings. Additionally, I have created visually appealing business cards that leave a lasting impression on recipients.
To further promote the organization's brand, I have developed promotional apparel and items that serve as effective marketing tools. These items not only enhance brand visibility but also create a sense of unity among supporters.
In terms of educational resources, I have meticulously crafted comprehensive manuals for both students and course instructors. These manuals provide valuable guidance and support throughout their respective journeys within the organization. Furthermore, syllabi tailored to specific courses have been thoughtfully designed to ensure clarity and ease-of-use for instructors and students alike. Additionally, multiple promotional and educational handouts in the form of concise 1-sheet materials have been created to convey important information in an easily digestible format.
In addition to these print materials, I also made significant contributions to enhancing the organization's online presence through website redesign efforts. Leveraging my expertise in graphic design and multimedia enhancements, I redesigned their website with custom elements that elevate user experience. Through strategic use of multimedia elements such as videos or interactive features, we were able to create an engaging online platform that effectively communicates their mission while capturing visitors' attention.
Collectively, these materials represent my dedication to translating the organization's brand into visually compelling collateral across various mediums - both print and digital.
Project: Custom Videos
Duration: 2023
Description: In addition to my graphic design work I also have expertise in creating custom videos for our organization.
I have had the opportunity to work on a diverse range of video projects. From educational videos, to editing content and adding infographics and branding elements.
One aspect that holds great significance is the creation of honorary videos celebrating our donors for their invaluable contributions. These heartfelt tributes aim to express deep appreciation and gratitude towards those who have supported our organization's mission.
When it comes to video creation, I put a lot of heart into every project. My goal is not only to capture the essence of our organization's mission but also to showcase individuals in their best light. By carefully curating visuals, incorporating meaningful storytelling techniques, and utilizing appropriate music choices, I strive to create an emotional connection with viewers.
The process involves combining various elements such as footage editing, infographics integration, branding implementation, and more – all while maintaining a cohesive visual narrative that aligns with our organization's values.
Project: EPP Branding Identities
Duration: 2018-2023
Description: During my time at EPP, I witnessed our small community grow significantly, leading us to expand our reach through the introduction of various public programs and community gathering spaces. These initiatives aimed to foster connection and personal growth through EPP's profound self-awareness training.
To accommodate this expansion while maintaining a cohesive brand identity, I took on the task of creating several brands under the umbrella of the organization's main brand. With careful consideration, I ensured that each brand retained elements such as signature colors that tied them together as part of one harmonious family.