Project: Brand Identity
Duration: 2015 - 2024
Description: I had the opportunity to create a brand identity from scratch for Epic Global Talent, a company specializing in agent representation for models, actors, athletes, and business professionals seeking image management and enhancement.
My goal was to design a brand that showcased their high-level professional agency representation on a global scale. To achieve this, I crafted a logo that incorporated several key elements.
In the logo, I modified the letter 'E' in the main font by simplifying it into three horizontal lines. This abstract representation symbolizes unity, balance, and wholeness - effectively communicating Epic Global Talent's global reach.
Additionally, I created a gold metallic circular earth element that seamlessly integrated with the font. This literal interpretation further emphasized their international presence. In future iterations of the brand identity, we may choose to solely utilize the EPIC font without this additional element.
Overall, this clean and modern logo exudes sophistication while conveying Epic Global Talent's commitment to meticulous attention to detail. It successfully captures their desired image of being at the forefront of professional agency representation.
Project: Digital and Print Marketing - Epic Magazine
Duration: 2016 -17
Description: In addition to the Epic brand, we developed various promotional elements for both web and print, including an Epic Magazine designed to showcase the achievements of their clients and generate business growth.
To enhance the brand and capture the essence of the entertainment industry's glamour, excitement, and flair, I incorporated colorful lens flares and lighting techniques throughout. These visual effects reflected light in captivating ways, effectively conveying the vibrancy associated with this industry.
The result was a collection of promotional materials that not only highlighted Epic's clients but also exuded a sense of allure and sophistication. By utilizing these creative techniques, we successfully captured attention while aligning with the entertainment industry's captivating atmosphere.
Project: Blomingdale's Fashion Show Campaign featuring fashion icon Richie Rich
Duration: 2017
Description: In 2017, Epic Global Talent proudly welcomed fashion icon Richie Rich as one of its premier clients. I had the privilege of creating a promotional campaign for his highly anticipated fashion show in San Francisco, which marked his reemergence onto the fashion scene and showcased his new fashion line.
To visually represent the vibrancy and excitement of Richie Rich's new collection, I utilized classic black and white tiles as a backdrop. Against this timeless backdrop, I incorporated vibrant washes of painterly color to symbolize the dynamic hues featured in his fashion line. Additionally, these colorful elements also alluded to the stunning makeup looks that adorned Epic models during the show.
The result was a dazzling promotion that captivated audiences with its vivid showcase of color, flair, and beauty. This campaign successfully engaged viewers and set an epic stage for Richie Rich's remarkable fashion show.