Project: Identity Branding
Duration: 2017
Description: StepUP.Work, a business coaching company specializing in helping professionals overcome workplace interpersonal conflicts, approached us to create an identity branding for their business. The company owners had a compassionate and empathetic approach to their work, and it was important to convey this message through the brand.
To capture the essence of StepUP.Work's mission, I embarked on custom illustrating their brand. I created illustrations of business professionals climbing steps onto a rising business chart arrow, reminiscent of cut-outs often found on greeting cards. This visual representation effectively conveyed the world of business in a colorful and casual style that exuded warmth, approachability, and invitation.
The use of vibrant colors added an element of energy while maintaining a professional look. The illustrations were carefully crafted to reflect StepUP.Work's commitment to helping individuals navigate challenges in the workplace with empathy and understanding.
Overall, this custom illustrated brand successfully conveys StepUP.Work's compassionate stance while creating an inviting and approachable atmosphere for their clients. It captures both professionalism and warmth in its design.
Project: Custom Avatar Illustrations
Duration: 2017
Description: Continuing with StepUP.Work's brand concept, they desired to establish a warm and engaging presence to further connect with potential customers. To achieve this, I created custom portrait illustrations of each team member, utilizing the same greeting card motif as the brand.
These charming illustrations were designed in a simple cutout style that effectively captured the presence and essence of each team member. The use of this style added an element of approachability and relatability to their brand identity.
Creating these custom portraits was an enjoyable process that allowed me to showcase the unique personalities within StepUP.Work. The result was well received by both the career team and customers alike, as it added a personal touch to their interactions.
These custom illustrations successfully enhanced StepUP.Work's engagement with potential customers by creating a warm and inviting atmosphere. They served as visual representations of the team members' expertise while fostering connections on a more personal level.
Project: Branding Identity for My Career Mentor: Online Mentoring Program
Duration: 2017
Description: StepUp.work had a vision to develop a comprehensive educational program targeting potential customers in the corporate world. Our task was to create a brand identity for this course that aligned with StepUp.work's existing brand.
While my initial desire was to continue using custom illustrations, we faced budget and time constraints. As a compromise, we opted for accessible stock illustrations that could be modified to build a library of diverse characters required for the educational program.
To enhance the visual representation of navigating corporate spaces, we integrated the concept of metro travel. Using subway trains and their maps as metaphorical tools, we conveyed the sometimes complex challenge of moving through workplace terrain. This clever approach provided an engaging visual landscape that supported StepUp.work's learning objectives.
Project: User Interface Design for My Career Mentor Course
Duration: 2017
Description: With the overall look and concept established, I proceeded to create a user interface design for StepUp.work's educational program My Career Mentor. To ensure easy visual navigation, I designed simple and effective navigation buttons using avatars. These avatars served as intuitive markers for users to easily identify their desired course sections.
Building on the theme of metro travel, I incorporated this concept throughout the course to provide users with a clear understanding of their educational 'track' and progress. By mirroring the color-coded mapping systems of metro trains, each course section was assigned a specific color for easy navigation. This color coding system not only facilitated seamless movement through the program but also provided visual cues to indicate successful completion of each section.
These designs were customized for both web and phone apps, ensuring accessibility across various platforms. The user interface design maintained consistency with My Career Mentor's brand identity while incorporating elements that enhanced user experience.
Overall, these thoughtful designs created an engaging and visually cohesive learning environment that effectively guided users through their educational journey.
Project: Promotional Videos
Duration: 2017
Description: To launch the educational course, we developed a comprehensive marketing strategy that included both print and digital materials, as well as video production. For the video component, I created an engaging and concise promotional videos that effectively conveyed the benefits of the course.
The video incorporated motivational music, and clever transitions to captivate viewers' attention. Through these elements, I highlighted the key features and advantages of the course in an exciting and visually appealing manner.
Project: Digital Marketing Campaigns
Duration: 2017
Description:
