Project: Brand Identity
Duration: 2015 - 2016
Description: Star Body is a supplement company that specializes in sport supplements for athletes and health supplements for individuals of various ages.
My involvement in this project began with creating the Star Body brand from scratch. The goal was to develop a dynamic brand that effectively captured the energy and vitality of their products.
To achieve this, I designed a striking triangular logo that symbolized explosion, fire, light, and energy. This visually captivating design became the cornerstone of the brand's identity. Additionally, I incorporated a new component by creating the main branding symbol as a combination of an 'S' and a 'B,' representing Star Body's brand name in a simple yet effective mark.
The triangular logo not only conveyed power and excitement but also reflected Star Body's commitment to providing high-quality products that invigorate and energize. Its bold presence served as an attention-grabbing element across various marketing materials.
Overall, this dynamic branding successfully communicated Star Body's essence while leaving a lasting impression on their target audience.
Project: Star Body Labels and Digital Marketing
Duration: 2015-2017
Description: Beyond creating the brand itself, I had the opportunity to transition it into various forms for a wide range of supplement products. One aspect of my work involved designing beautiful labels and packaging for these products.
Throughout this project, my focus was on creating a cohesive visual experience that aligned with Star Body's mission of providing high-quality supplements for athletes and individuals seeking optimal health. The result is a vibrant brand identity brought to life through captivating packaging designs that enhance both shelf appeal and consumer understanding.