Project: Brand Identity Re-design, Label Packaging
Duration: 2014-2017
Description: When United With Earth Food Medjool Date company approached us for a brand update, we embarked on creating a fresh look and feel that would elevate their brand presence. Our goal was to capture the unique qualities of their product and create a visually appealing aesthetic.
To achieve this, I crafted a colorful brand with a rustic aesthetic that perfectly conveyed the country farm-to-fork nature of their products. The logo became the central focus, positioned along a zigzag Mediterranean pattern design that elegantly wrapped around the edges of their packaging. By incorporating variations of color within the pattern, we were able to effectively differentiate between different product variations.
To further enhance the raw and natural flavors of their date products, I utilized a rustic burlap texture on the boxes. This added an organic touch while maintaining visual consistency with their brand identity.
In addition to these elements, I implemented a clever cutout on the top edge of each label for their plastic packaging. This innovative feature allowed customers to easily see and appreciate the product inside its container.
The result is an updated brand presence that not only captures United With Earth Food Medjool Date company's unique qualities but also appeals to consumers seeking high-quality and natural food options."
Project: Marketing Collateral
Duration: 2015
Description: As part of United With Earth's marketing strategy, they relied on mailers and brochure takeaways to promote their products in grocery stores. To effectively showcase their dominant selling items - medjool dates and cucumber products - I took charge of creating numerous promotional pieces.
Using my design skills, I crafted clear and organized documents that maximized the available space while highlighting the featured products. It was essential to strike a balance between visually appealing layouts and including essential copy that effectively conveyed our marketing message and product descriptions.
By carefully arranging images, text, and key information, I created compelling promotional materials that captured attention while providing customers with all the necessary details about United With Earth's offerings.
The result was a series of impactful marketing collateral that not only showcased the quality of medjool dates and cucumber products but also effectively communicated United With Earth's brand message. These materials played a crucial role in driving customer engagement and increasing sales.
Project: Product Displays
Duration: 2015-2017
Description: As part of the design project, I had the opportunity to create eye-catching grocery store displays that featured custom crates with backdrop signs. The goal was to showcase United With Earth's medjool dates in an aesthetically beautiful environment while incorporating a strategic marketing approach.
To effectively promote the products and inspire consumers, we employed a "product in use" concept. This involved showcasing how medjool dates and cucumbers could be incorporated into various recipes and culinary creations. By visually demonstrating their versatility, we aimed to encourage customers to explore different ways of enjoying these delicious products.
Project: Event Booth
Duration: 2017
Description: In addition to extending United with Earth's brand into labels and packaging, I had the opportunity to translate their look and feel into captivating event booths. Given their frequent participation in trade show events, it was crucial to create a three-dimensional space that would leave a lasting impression on attendees.
My vision was to bring the outdoors indoors, immersing visitors in an exciting journey through a medjool date orchard while evoking an adventurous safari atmosphere. To achieve this, I designed treasure-like crate boxes as display stands, creating an inviting entryway into the booth space.
The centerpiece of the booth was a spectacular full-wall scale backdrop depicting a breathtaking medjool orchard with a roadway leading into the distance. This backdrop not only added vast depth and dimension to the 3D space but also served as an enchanting visual focal point.
To enhance cohesion between 2D and 3D elements, I strategically mirrored foreground elements within the backdrop. This seamless integration created an immersive experience that completed the illusion of embarking on a medjool date treasure hunt safari.
The result was an event booth that not only showcased United with Earth's brand but also transported visitors into another world. The combination of outdoor aesthetics, adventure-inspired design elements, and attention to detail created an unforgettable experience for trade show attendees."