Project: Brand Identity Design
Duration: 2014
Description: Valley Pistachio Country Store is a charming boutique in California's Central Valley. To convey its country charm and dedication to farm-to-fork products, I created a brand with a hand-painted logo. The logo features California's state bird, the quail, perched on a pistachio branch with nuts. The state flower, the California poppy, adds warmth.
In this design, I utilized a unique font that visually resembles a fork. Its letter styles spike beyond the margins like tines pointing to key features in the design. This font adds an extra touch of visual interest and reinforces the connection to wholesome food.
The result is an authentic brand that captures Valley Pistachio Country Store's essence while paying homage to California's agricultural heritage.
Project: Packaging Design
Duration: 2014-2016
Description: At Valley Pistachio Country Store, I embarked on a rebranding journey for its diverse range of food products. This included specialty custom tins and bags of gourmet pistachio nuts in various flavors, candies, nut cooking oils, jams, and butters, among others.
To ensure consistency and visual appeal across their product lines, I created a cohesive family of labels that perfectly complemented their new branding identity. Each label was thoughtfully designed to showcase the unique qualities of the product while maintaining a stunning visual aesthetic.
The result was an array of labels that not only enhanced the country store's charming retail space but also captured the attention and imagination of customers. The cohesive design elements tied all the products together seamlessly, creating an inviting atmosphere within our store.
It has been truly rewarding to contribute my graphic design skills in transforming Valley Pistachio Country Store's food products into visually striking offerings that align with our overall brand vision.
Project: Valley Pistachio Website and Marketing Campaigns
Duration: 2014-2016
Description: In addition to label production, I utilized my design talents to enhance Valley Pistachio's web presence and digital marketing efforts. Leveraging the vibrant logo and captivating product photography, I embarked on creating a dynamic website that would engage our target market, including local grocers, gourmet chefs, restaurant chains, and wholesale outlets.
Through strategic use of interactive banners and visually appealing layouts, I aimed to capture the attention of our audience while effectively showcasing our products. The website was designed with a user-friendly interface that made it easy for visitors to navigate and explore the various offerings.
Furthermore, I created graphics specifically tailored for social media marketing campaigns. These graphics were instrumental in driving sales and directing traffic to our main website. By crafting visually compelling content that aligned with our brand identity, we were able to effectively engage with potential customers across different social media platforms.
